Outputs or Outcomes
Why do we measure outputs instead of outcomes?
There are many reasons, but here are a few:
1. outputs are easier to measure
2. to measure outcomes, you must ask stakeholders what outcomes they desire
3. our tooling is set up to report and measure outputs
4. we don’t think in terms of outcomes (sad, but true)
In IT, we are a service provider. This means we deliver (co-create) value through services.
This value comes in the form of outcomes.
An example where everyone can relate:
– you call the Service Desk
– they answer inside of 7 seconds (output)
– the agent resets your password (output)
– you can use your laptop (outcome)
IT provides the End User services to the organization. Uptime and usability might be desired outcomes.