Measuring Better

We must do better.

We measure many things, but few relate to business objectives.

We capture a lot of data, possibly too much, but do so without matching to business objectives and desired outcomes.

Two things we must begin doing:

1. Ask all stakeholders what outcomes they desire, and prioritize accordingly.
2. Make sure every activity, measure, and resource to these prioritized outcomes.

Sounds simple.

It is not.

However, there is no better time to start than now.