Value Co-Creation

The ITIL4 concept of value co-creation is novel and practical as it means that both the service provider and service consumer contribute to the creation of value.

As we think about this further, very few things are purchased without input from the consumer. When you have a house built, there is co-creation as each party provides feedback to help the outcome (house) be what each party desires.

This ITIL4 concept should further solidify the need for relationship-building between IT and the consumer. It also means that agreements with third-party partners need to be focused on delivering outcomes the consumer desires.